California: Designing Freedom

Design as an instrument for personal liberation forms the central premise behind the London Design Museum’s current show, California: Designing Freedom. Empowerment and self-sufficiency, argue the curators, is the common thread running through all iconic Californian design – from Google’s first self-driving car, via the Whole Earth catalogue, to skateboards. Protest posters and gay pride flags from the ’60s together with ’90s editions of Californian tech magazine Wired, artefacts from Burning Man Festival and more recent technological innovations such as the Fitbit, Amazon Echo and Snapchat Spectacles are all assembled within an exhibition design based on the geodesic dome. Together these seemingly disparate objects form the story of how the countercultural ethos of the ’60s became a formative influence in the emergence of the contemporary Silicon Valley technology scene.

Main image: installation view courtesy Dezeen.

Where: Design Museum, 224-238 Kensington High St, Kensington, London

When: Until Sunday 15 October

How much: Full £16 / Concession £12

More info: Design Museum website


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